The goal of this project was to create a music promotion campaign featuring posters, album covers, and a website for an established artist, all while reflecting their unique aesthetic and style.

Moodboard

Brainstorming

Poster Concepts

Final Poster

Album Cover

Website

Social Media Post

About the Artist

David Bowden, known professionally as Pink Sweat$ is an R&B singer and songwriter. He got his stage name because he always showed up to the recording studio wearing pink sweatpants. He made his first debut in 2018 with the song “Honesty” which reached the top 10 in Spotify’s US viral chart. Pink’s soft acoustic ballad and his romantic vocals place him as an atypical artist for his genre. His love songs are heartfelt, romantic, and soulful. His composed songs and lyrics are genuine and relative to the listeners. When you listen to his music, it’s almost like you’re in the moment with him. Pink Sweat$ is quite different from the other R&B singers. Like his name, most, if not all of his albums and singles have the color pink. The color pink is his signature. His fourth album is called “Pink Planet” followed by “Pink Moon”. 

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